Prepared for Clemente Gonzalez and the Bellissimo team. This is what Google shows people in Mission, McAllen and Edinburg when they look for a home builder, where Bellissimo comes up, and what is holding it back. Every number here was pulled before you signed anything.
Around your office you are already one of the top two builders on Google Maps. Drive 15 minutes east and you disappear.
We searched Google Maps from 27 spots: 9 around your office, 9 around central McAllen and 9 around central Edinburg, about 2 miles apart. Switch searches below and tap any pin to see who ranked first there.
Grid pulled November 12, 2026 with DataForSEO (Google Maps results). Remodeling was checked around the office only. Rankings move by location and by day, so read this as a snapshot.
The builder in the #1 spot most often, by area. Review counts are from Google today.
| Area | Usually #1 | Their reviews |
|---|---|---|
| Around your office (Mission) | Villa Homes, then Bellissimo | 65 vs your 26 |
| Central, south and west McAllen | Golden Valley Homes, South Texas Builders | 15 |
| North McAllen | Century Construction, Villa Del Sol Construction | 22 and 112 |
| Edinburg | CJE Construction, Kratos Construction | 260 |
Reviews aren't the whole story. Golden Valley Homes wins much of central McAllen with 15 reviews, and LEMAR Design and Construction shows up in the top 3 there with 3 reviews and a profile nobody has claimed. What they have that you don't: a location close to the searcher and a website that tells Google they serve McAllen. You can't move your office, but the second part is fixable.
In order of how fast they can be fixed.
| Where | What it shows |
|---|---|
| Google profile | (956) 222-0721 · Mon to Fri 8 to 6, closed weekends |
| Your website | (956) 996-8180 · Monday to Sunday 8 to 5 |
| Yelp | Not claimed · ZIP 78574 (yours is 78572) · "Open 24 hours" · lists manufactured and modular homes |
| Website code (what Google reads) | Name "Bellissimo Construction, LLC" while the footer says "Bellissimo Builders, LLC" |
Google checks your details against your website and the big directories. When they disagree, it trusts you less in the map results. Tell us which number and hours are right and we'll make them match everywhere.
A one star review came in on November 9, 2026 and another in May 2025. Neither has a reply. The last owner reply on your profile was in September 2022. Anyone comparing builders reads the newest reviews first, so right now the first thing they see is an unanswered complaint.
Since November 2024 you have received 3 reviews. Most of your 26 came from 2020 to 2023. We'd draft a calm, short reply to both one star reviews for you to approve, and help you find a simple way to ask for reviews at the end of every job, like a text or a card at the walkthrough. No gifts or discounts for reviews, which Google doesn't allow.
Your project pages show homes in Edinburg (3) and McAllen (1), but no page explains that you build there. Your service pages don't name a single city. That is the main reason you rank near your office and nowhere else.
We'd write a real page for each city: the neighborhoods you've built in, lot and permit notes for that city, and the projects you finished there. Each page is written on its own, not a copy with the city name swapped, and you approve every one before it goes live.
Your 8 project pages have photos and a city, and nothing else. Google can't read photos, so these pages tell it almost nothing. Their titles are "Project 1," "Project 2" and so on. A page called "Custom 4 bedroom home in Edinburg" with a short write up of the build is one of the strongest pages a builder can have.
A few smaller things in the same area: the Projects page points Google to your Contact page instead of itself, and "The Bellissimo Difference" lives at a web address ending in /new-page/.
| Check | What we found |
|---|---|
| Main heading (H1) | Missing on every page except the homepage and the legal pages |
| Search description | Only the homepage has one. Google writes its own for the other 25 pages. |
| Words of their own | Each service page has about 40 to 180 words. The rest is the same form and footer on every page. |
| Business details in the code | Set up as a general organization, not a home builder with an address, hours and service area |
| Image descriptions | 11 of 12 homepage images have none |
Google's speed test scores your homepage 48 out of 100 on a phone. The main image takes 8.4 seconds to show up. Most people looking for a builder find you on their phone, and a lot of them leave before 8 seconds.
Your main category is right: Custom home builder, with Home builder, Kitchen remodeler and Bathroom remodeler as extras. Your site also sells commercial work, outdoor living, demolition and repairs, and none of those show on the profile. We'd add General contractor and Remodeler, fill in a business description and your services, and post your finished projects every week so the profile looks active.
Below the map results, the regular list of websites.
Only your homepage ranks for anything, and for 19 searches total. Searching your name puts you #1. For everything else you are on page 2 or deeper:
| Search | Your spot |
|---|---|
| construction companies mission tx | #10 |
| mcallen custom home builders | #23 |
| home builders mcallen tx | #27 |
| rio grande valley home builders | #29 |
| rgv home builders | #36 |
| custom home builders mcallen tx, home builders mission tx, home builders edinburg tx, custom home builders rgv | Not in the top 30 |
The spots above you are mostly other builders' websites plus Houzz, Homeyou, Facebook groups and Reddit threads where people ask who to hire. The good news: 83 other websites already link to yours, which is a solid start for a local builder.
Monthly Google searches in the McAllen and Brownsville area.
| Search | Per month |
|---|---|
| general contractor | 320 |
| construction company | 260 |
| outdoor kitchen | 260 |
| home builders near me | 210 |
| bathroom remodeling | 170 |
| home builder | 140 |
| construction company mcallen | 110 |
| home builders mcallen | 90 |
| custom home builders near me | 70 |
| custom home builder | 70 |
| new home construction | 70 |
| home builders rio grande valley | 50 |
| general contractor mcallen | 50 |
| home builders edinburg | 30 |
| home builders mission | 10 |
These numbers are small, and that's normal for builders. Nobody searches for a custom home every day. The people who do are about to spend a lot of money, so one extra signed build a year is worth far more than the cost of getting found. Notice the "near me" searches: those are decided by the map results above, which is where most of this work goes.
Sources: DataForSEO Google Maps grid, organic results, ranked keywords, backlinks, business listings, reviews and Lighthouse, all pulled November 12, 2026. Search volume from Google Ads data for the McAllen and Brownsville area. Website checks from our own crawl of the 26 pages in your sitemap. Yelp checked by hand the same day.